{"id":11397,"date":"2019-01-14T15:15:42","date_gmt":"2019-01-14T23:15:42","guid":{"rendered":"http:\/\/www.roryc.ca\/blog\/?p=11397"},"modified":"2019-01-08T13:23:36","modified_gmt":"2019-01-08T21:23:36","slug":"use-drone-photography-video-to-sell-a-home","status":"publish","type":"post","link":"https:\/\/www.roryc.ca\/blog\/2019\/01\/use-drone-photography-video-to-sell-a-home\/","title":{"rendered":"Use Drone Photography &#038; Video to Sell A Home"},"content":{"rendered":"<p style=\"text-align: justify;\">The cutting edge of real estate listings remains the use of drones to photograph or film a property. Since it&#8217;s lacking in popularity among most agents, embracing this technology could be one thing that sets your business apart. Drone photography offers versatile and creative ways to capture a property\u2014and the attention of homebuyers. Here are seven ways to leverage drone photography and video to sell a home :<\/p>\n<p style=\"text-align: justify;\"><strong>1. Show Off the Details<\/strong><\/p>\n<p style=\"text-align: justify;\">Sometimes a home\u2019s best feature is impossible to capture from the ground. For instance, if a home sits on the edge of a cliff, or backs up to a wooded drop-off, it can be challenging to get a good photo of that detail. A drone easily allows you to access all of a home&#8217;s outdoor features.<\/p>\n<p style=\"text-align: justify;\">And you can take the drone inside too. Here are a few examples of how to create interesting interior shots to enhance a listing :<br \/>\n\u2022 To capture a room from above, position a drone high up in the corner of a two-story foyer or living room<br \/>\n\u2022 Use a drone to capture a video tour of the inside of a home<br \/>\n\u2022 Show off smaller spaces with ease, like tight stairwells or powder rooms<\/p>\n<p style=\"text-align: justify;\"><strong>2. Pay Less<\/strong><\/p>\n<p style=\"text-align: justify;\">While aerial photography is no newcomer to the real estate industry, it was limited to high-end properties due to the costs of capturing video and photography from a helicopter. Drone photography makes bird\u2019s-eye views much more affordable. If you hire a certified, commercial drone pilot, your high-quality aerial footage will cost you about one-third of what you\u2019d pay for helicopter photography.<\/p>\n<p style=\"text-align: justify;\"><strong>3. Do It Yourself<\/strong><\/p>\n<p style=\"text-align: justify;\">Learning how to operate a drone safely and effectively may be a wise investment. If drone photography interests you, consider taking a test to get certified with the Federal Aviation Administration to pilot a drone for commercial use.<\/p>\n<p style=\"text-align: justify;\"><strong>4. Get Noticed by Buyers and Sellers<\/strong><\/p>\n<p style=\"text-align: justify;\">According to the National Association of REALTORS\u00ae, nearly half of all homebuyers in 2016 turned to online listings as their first step in the process. In this age of digital marketing, making excellent first impressions with the use of professional video and images matter more than ever. High-quality video footage and aerial photos can make your listing stand out from other properties.<\/p>\n<p style=\"text-align: justify;\">When a homeowner is ready to sell, they\u2019ll want a listing agent who knows what they\u2019re doing. One of the first places they may look is at your current listings. They\u2019ll want to see evidence that you can make their home stand out. An aerial photo or a video of the exterior can make a much more visually-appealing first impression. Drone photography can make you look savvier than other listing agents and inspire confidence in sellers.<\/p>\n<p style=\"text-align: justify;\"><strong>5. Leverage Social Media<\/strong><\/p>\n<p style=\"text-align: justify;\">Social media is an inexpensive way to put your listings right in front of a targeted audience, and it works. The National Association of REALTORS\u00ae also reported earlier this year that 80 percent of people surveyed used Facebook to look at potential properties. Use drones to create eye-catching video tours that&#8217;ll engage your audience on social. And there\u2019s a bonus: according to HubSpot, Facebook\u2019s new algorithm gives priority to video content, making these posts more visible for your target audience.<\/p>\n<p style=\"text-align: justify;\"><strong>6. Show Off a Property\u2019s Features<\/strong><\/p>\n<p style=\"text-align: justify;\">If you\u2019re trying to sell a property with land features such as a pool, beautiful landscaping or lakefront acreage, an aerial image of the entire property can be a great way to showcase its most marketable aspects. Drones can reach places that helicopters can\u2019t, and they give you more creative options. Make your property stand out from the rest by opting for a video tour of the entire property.<\/p>\n<p style=\"text-align: justify;\"><strong>7. Demonstrate Proximity<\/strong><\/p>\n<p style=\"text-align: justify;\">Location, location, location. Sometimes a home\u2019s most desirable feature is what\u2019s nearby. Drones make it easy to highlight a property\u2019s proximity to other neighborhood features, such as a beach, a school or a downtown shopping district. Don\u2019t tell prospective buyers that a home is &#8220;just steps from the beach&#8221; or &#8220;a short walk to the school&#8221;\u2014use drone video to show them the home\u2019s surroundings and proximity to the best the area has to offer.<\/p>\n<p style=\"text-align: justify;\">If you\u2019re not already using drone photography to market your properties, now is the perfect time to see if it will work for you. Hire an experienced, certified drone pilot who is an expert in real estate photography to help you enhance your listings and attract both buyers and sellers.<\/p>\n<p style=\"text-align: justify;\"><a href=\"http:\/\/blog.rismedia.com\/2019\/drone-photography-video-sell-home\/\">7 Ways to Use Drone Photography &amp; Video to Sell A Home<\/a> by Sandy Newman | RISMedia housecall<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The cutting edge of real estate listings remains the use of drones to photograph or film a property. Since it&#8217;s lacking in popularity among most agents, embracing this technology could &hellip; [<a href=\"https:\/\/www.roryc.ca\/blog\/2019\/01\/use-drone-photography-video-to-sell-a-home\/\">read more<\/a>]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-11397","post","type-post","status-publish","format-standard","hentry","category-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Use Drone Photography &amp; Video to Sell A Home &#8226; Rory C Real Estate | Oakwyn Realty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roryc.ca\/blog\/2019\/01\/use-drone-photography-video-to-sell-a-home\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Use Drone Photography &amp; Video to Sell A Home &#8226; Rory C Real Estate | Oakwyn Realty\" \/>\n<meta name=\"twitter:description\" content=\"The cutting edge of real estate listings remains the use of drones to photograph or film a property. 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