{"id":11774,"date":"2019-02-27T03:15:56","date_gmt":"2019-02-27T11:15:56","guid":{"rendered":"http:\/\/www.roryc.ca\/blog\/?p=11774"},"modified":"2019-02-22T08:14:05","modified_gmt":"2019-02-22T16:14:05","slug":"the-best-social-media-tips-to-grow-the-real-estate-brand","status":"publish","type":"post","link":"https:\/\/www.roryc.ca\/blog\/2019\/02\/the-best-social-media-tips-to-grow-the-real-estate-brand\/","title":{"rendered":"The Best Social Media Tips to Grow the Real Estate Brand"},"content":{"rendered":"

Real estate marketing can be tough. There\u2019s a wide field to cover, and lots of competitors out there. But there are a number of excellent methods for standing out from your rivals. Using social media for real estate marketing is one such strategy, and it\u2019s one that works wonders. Here\u2019s a collection of short tips to grow your real estate business brand using social media.<\/p>\n

Social Media Is a Natural Extension of Your Realtor Website<\/strong>
\nBeing in the real estate business in the 21st century has a number of requirements, one of which is maintaining a solid web site. Yet even the best realtor site isn\u2019t worth much unless it draws visitors. That\u2019s why using social media to promote your realtor website, by sharing blog posts and other content hosted on that site, can help maximize your site visitors.<\/p>\n

Social Media for Real Estate Is Great for Targeting Audiences<\/strong>
\nSocial media tools, especially paid social media marketing tools such as those integrated into Facebook\u2019s post promotion system, are ideal for targeting very specific audiences. This makes it easy to concentrate your marketing efforts on specific demographics, from age to interests to even geographical area.<\/p>\n

Build Trust and Authority in Innovative Ways<\/strong>
\nOnce you\u2019ve dialed in your targeted audience, you can begin using social media for real estate to build trust and authority within that audience in a number of innovative ways. An example of this is posting valuable content that is sure to resonate with your audience because it\u2019s relevant to them. This can include focusing on neighborhood data like schools, employment opportunities, or dining and entertainment options.<\/p>\n

Use Live Streaming Video to Showcase Properties<\/strong>
\nHave a property you want to showcase to your audience? Whether it\u2019s a virtual open house or just an off-the-cuff walkthrough, you can use social media for real estate to live-stream these events to your audience. Be sure to add plenty of color commentary to your videos to keep your viewers engaged. Elaborate on neighborhood details and unique properties of the home to up the interest.<\/p>\n

Run Contests and Giveaways<\/strong>
\nEveryone loves winning free stuff. Using social media to create contests or giveaways that are themed appropriately is a great way to drum up visibility while also building up a contact list. Providing a chance to win a gift basket filled with local neighborhood products, for example, in exchange for an email address or a Like on social media is a win-win scenario, as it provides opportunities to grow your real estate brand in more ways than one.<\/p>\n

Showcase Your Social Consciousness and Ties to the Community<\/strong>
\nAnother great way to use social media marketing for your real estate business is to showcase your level of social consciousness, especially when it comes to the close ties to the community you have. There are a number of ways to do this, which include organizing or sponsoring local charity events and then sharing these events on social media. Whether it\u2019s a clothing drive, a charity run\/walk, or a \u201cclean up the streets\u201d trash collection day, spearheading these events can generate some seriously good vibes with the community.<\/p>\n

Social Media for Real Estate : The Best Short Tips to Grow Your Brand<\/a> by Ben Shepardson | Realty Biz News<\/p>\n","protected":false},"excerpt":{"rendered":"

Real estate marketing can be tough. There\u2019s a wide field to cover, and lots of competitors out there. 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