{"id":12202,"date":"2019-04-19T11:11:50","date_gmt":"2019-04-19T18:11:50","guid":{"rendered":"http:\/\/www.roryc.ca\/blog\/?p=12202"},"modified":"2019-04-19T08:48:06","modified_gmt":"2019-04-19T15:48:06","slug":"simple-ways-to-showcase-a-property-during-the-open-house","status":"publish","type":"post","link":"https:\/\/www.roryc.ca\/blog\/2019\/04\/simple-ways-to-showcase-a-property-during-the-open-house\/","title":{"rendered":"Simple Ways to Showcase a Property During The Open House"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p style=\"text-align: justify;\">Hosting an open house is a great way to showcase a property to potential buyers, and your real estate agent will likely recommend holding one early on in the marketing process. This promotional event is unique in its professional yet low-pressure atmosphere, and with careful planning and preparation it\u2019s easy to maximize a home\u2019s appeal. Since your guests will be a mixture of agents and interested buyers, an open house has the potential to attract plenty of new and valuable contacts.<\/p>\n<p style=\"text-align: justify;\">As the seller, you won&#8217;t be present during the open house, but there are a few things you can do to prepare your property. Here are six simple tricks that will help make your open house stand out from the rest :<\/p>\n<p style=\"text-align: justify;\"><em>\u2022 Improve your curb appeal.<\/em><br \/><em>\u2022 Stage the home.<\/em><br \/><em>\u2022 Rent a storage unit.<\/em><br \/><em>\u2022 Offer a brochure.<\/em><br \/><em>\u2022 Cater to all the senses.<\/em><br \/><em>\u2022 Market the event.<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>Improve Your Curb Appeal<\/strong><br \/>The outside of a house makes the first impression on your guests. If the property\u2019s exterior looks worn down and neglected, expectations of its interior won\u2019t be that high. Though it\u2019s wishful thinking to not judge a book by its cover, dirty siding and rampant weeds do tell a story about a home, and it isn\u2019t a positive one. By touching up the landscaping and other necessary exterior maintenance, your open house will begin by making a good impression before anyone goes inside.<\/p>\n<p style=\"text-align: justify;\"><strong>Stage the Home<\/strong><br \/>A simple consultation with a home stager will tell you what you need to do to get your home fit for photos and the open house. Sometimes, stagers can simply declutter your home and rearrange furniture to make a home\u2019s interior appear more pristine. In other instances, you may need to rent furniture to replace the items you currently have. By following a home stager\u2019s guidelines, you\u2019ll get a great interior design that will give your home a good flow and appeal to buyers.<\/p>\n<p style=\"text-align: justify;\"><strong>Rent a Storage Unit<\/strong><br \/>Renting a storage unit to free up unwanted clutter you can\u2019t part with is the best practice during the open house and showing process, as clutter makes any home look smaller. Hosting an open house is easier if a few extra pieces of furniture are stored away so you can make rooms appear more spacious and clean. Having more room to roam and explore makes a positive impression on potential buyers, who see an open, inviting space.<\/p>\n<p style=\"text-align: justify;\"><strong>Offer a Brochure for Memory\u2019s Sake<\/strong><br \/>A professional, full-color brochure that highlights the home\u2019s best features is a must-have for any complete open house. This extra marketing step gives buyers something to remember the property by after the event is over. A good brochure will include key information like the price, address and contact information in easy-to-find places. Offering tangible media like a brochure is important, since buyers can confuse properties if they have seen many homes within a short period of time.<\/p>\n<p style=\"text-align: justify;\"><strong>Make It a Feast for the Senses<\/strong><br \/>An open house should be an immersive experience that\u2019s unique from browsing pictures online. Sensory-wise, you want your visitors to be thrilled in every way. Offer refreshments to help them feel welcome and at ease. If it&#8217;s a nice day out, open a window to let in the perfume of spring. In all you do, highlight the home\u2019s strengths so they appeal to potential buyers. For example: Maybe the kitchen is impressive and fully renovated. Having a professional chef come and make hors d\u2019oeuvres in your kitchen not only keeps your guests fed, but it also shows off your amazing appliances.<\/p>\n<p style=\"text-align: justify;\"><strong>Market Your Open House Well<\/strong><br \/>In this digital age, making events like an open house known online is a must. All the bells and whistles at the event mean nothing if the event doesn&#8217;t get enough exposure. Your agent should share with leads, past clients and other real estate agents. Don&#8217;t be afraid to share the information through your networks as well to help it spread by word of mouth for people in the market. Especially in the luxury market or for a home that&#8217;s priced above the median for the area, every impression counts.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.msn.com\/en-us\/money\/realestate\/6-simple-tricks-to-make-your-open-house-memorable\/ar-BBVl2Mb\" target=\"_blank\" rel=\"noopener noreferrer\">6 Simple Tricks to Make The Open House Memorable<\/a> by Sally Forster Jones | MSN Real Estate<\/p>","protected":false},"excerpt":{"rendered":"<p>Hosting an open house is a great way to showcase a property to potential buyers, and your real estate agent will likely recommend holding one early on in the marketing &hellip; [<a href=\"https:\/\/www.roryc.ca\/blog\/2019\/04\/simple-ways-to-showcase-a-property-during-the-open-house\/\">read more<\/a>]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-12202","post","type-post","status-publish","format-standard","hentry","category-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Simple Ways to Showcase a Property During The Open House &#8226; 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