{"id":12993,"date":"2019-07-08T15:15:13","date_gmt":"2019-07-08T22:15:13","guid":{"rendered":"http:\/\/www.roryc.ca\/blog\/?p=12993"},"modified":"2019-06-25T14:33:40","modified_gmt":"2019-06-25T21:33:40","slug":"2019-winning-trends-to-succeed-in-marketing-the-real-estate-business","status":"publish","type":"post","link":"https:\/\/www.roryc.ca\/blog\/2019\/07\/2019-winning-trends-to-succeed-in-marketing-the-real-estate-business\/","title":{"rendered":"2019 Winning Trends to Succeed in Marketing the Real Estate Business"},"content":{"rendered":"<p style=\"text-align: justify;\">To succeed in marketing your real estate business, you must keep up with the latest trends. In order to stay competitive, it\u2019s essential that your marketing effort abreast of the latest creative and technology trends, as well as projecting your brand humanistically. The 2019 trends below should help your marketing team excel, and hopefully improve your company\u2019s bottom line.<\/p>\n<p style=\"text-align: justify;\"><strong>Key Content \u2013 The Constant Variable<\/strong><\/p>\n<p style=\"text-align: justify;\">As you\u2019re already aware, marketing success in the digital age is not just about branding. To be competitive companies need to find creative ways to build trust as well as authority in the market. Developing actionable and compelling content has never been more important. And remember, being \u201clocal\u201d is how you engage your buyer and seller community. Here are a few ideas to help get started :<\/p>\n<p style=\"text-align: justify;\">\u25fe Crete informative basic content on home buying and selling guides.<br \/>\n\u25fe Write blog posts or guides that inform about individual communities within your market<br \/>\n\u25fe Create content about local schools, transportation, and any value proposition of a community.<br \/>\n\u25fe Create financing guides to help potential buyers through the process<br \/>\n\u25feTry profiling local lenders and other key businesses to foster this network.<\/p>\n<p style=\"text-align: justify;\"><strong>Process Automation<\/strong><\/p>\n<p style=\"text-align: justify;\">The hottest trend in real estate marketing this year is automating the marketing process. Efficient marketing is about streamlining these days, and more and more agencies have begun integrating tools and practices such as :<\/p>\n<p style=\"text-align: justify;\">\u25fe Driving potential clients farther down the marketing funnel via email drip campaigns tailored to subscriber preferences<br \/>\n\u25fe Integrating automated text messaging campaigns that engage and garner leads<br \/>\n\u25fe Deploying chatbots on digital properties and platforms to engage and to foster the communicative matrix \u2013 support face of digital business<br \/>\n\u25fe Deploying dynamic budgeting AI prediction algorithms for ad campaigns<br \/>\n\u25fe Using tools like Bitrix24 CRM to organize and track interaction with potential or existing clients, partners, and agents.<\/p>\n<p style=\"text-align: justify;\"><strong>Reciprocal Social Trust<\/strong><\/p>\n<p style=\"text-align: justify;\">Social media has always been about reciprocity, but so few businesses really understand the principal. By showing your community you care, by being human, and creating an atmosphere of trust, your business can gain strategic advantage. Given the hard marketing going on in the digital sphere these days, establishing a real social connection has never been more important. Here are some tips to creating authentic trust in 2019 :<\/p>\n<p style=\"text-align: justify;\">\u25fe Use the best available photos and video to show your listings \u2013 your community will appreciate the aesthetic gift<br \/>\n\u25fe Never over-sell, trust cannot be built on a lie or exageration<br \/>\n\u25fe Try showing potential client the processes through Facebook and Instagram. You can show how a kitchen is renovated, or how to install a security system, etc.<br \/>\n\u25fe Always position your company as the \u201cgurus\u201d of all things real estate related. Only make sure you know what you are talking about first.<br \/>\n\u25fe Assist buyers and sellers with authoritative help, links to services, and etc.<\/p>\n<p style=\"text-align: justify;\"><strong>Video is a Must<\/strong><\/p>\n<p style=\"text-align: justify;\">Deploying video may be the most important real estate marketing trend of 2019. In the past this form of media marketing was optional, but not anymore. Today, the most successful real estate marketing operations integrate video into every facet of their marketing campaigns. Here are some examples :<\/p>\n<p style=\"text-align: justify;\">\u25fe Creating Instagram stories that are abbreviated tours to market properties<br \/>\n\u25fe Digital home tours that include 360 videos of the entire property.<br \/>\n\u25fe Using Facebook videos and \u201cgoing live\u201d to educate your community<br \/>\n\u25fe Holding weekly Facebook live events in order to answer questions about the industry<br \/>\n\u25fe Create videos that reveal a lifestyle \u2013 buyers need to envision their new living experience<\/p>\n<p style=\"text-align: justify;\"><strong>Mobile Masters<\/strong><\/p>\n<p style=\"text-align: justify;\">Mastering the use of video in your marketing scheme is vital, but taking advantage of mobile may be even more important. Consider creating a marketing strategy that starts with mobile, instead of leveraging it as an add-on. If you\u2019re not convinced mobile is the priority, consider the fact that almost all Facebook users are on mobile now (94%). 100% of Snapchat users and basically all Instagram people operate from their smartphones and tablets. Even LinkedIn, the most conservative of social networks, is accessed on mobile by over half its users. Some key tips for creating stunning mobile campaigns include :<\/p>\n<p style=\"text-align: justify;\">\u25fe Ensuring all images, videos, and other graphics look stunning on mobile<br \/>\n\u25fe Optimize your emails for mobile<br \/>\n\u25fe Make all your Facebook headlines fit the space without being abbreviated<br \/>\n\u25fe Create big \u201ccall\u201d buttons so potential clients cannot miss the call to action<br \/>\n\u25fe Create mobile friendly and responsive landing pages<br \/>\n\u25fe Optimize all texts for mobile so your message is read and understood<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/realtybiznews.com\/five-game-winning-real-estate-marketing-trends-for-2019\/98754699\/\" target=\"_blank\" rel=\"noopener noreferrer\">Five Game Winning Real Estate Marketing Trends for 2019<\/a> by Phil Butler | Realty Biz News<\/p>\n","protected":false},"excerpt":{"rendered":"<p>To succeed in marketing your real estate business, you must keep up with the latest trends. In order to stay competitive, it\u2019s essential that your marketing effort abreast of the &hellip; [<a href=\"https:\/\/www.roryc.ca\/blog\/2019\/07\/2019-winning-trends-to-succeed-in-marketing-the-real-estate-business\/\">read more<\/a>]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-12993","post","type-post","status-publish","format-standard","hentry","category-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>2019 Winning Trends to Succeed in Marketing the Real Estate Business &#8226; Rory C Real Estate | Oakwyn Realty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roryc.ca\/blog\/2019\/07\/2019-winning-trends-to-succeed-in-marketing-the-real-estate-business\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"2019 Winning Trends to Succeed in Marketing the Real Estate Business &#8226; Rory C Real Estate | Oakwyn Realty\" \/>\n<meta name=\"twitter:description\" content=\"To succeed in marketing your real estate business, you must keep up with the latest trends. 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