{"id":13137,"date":"2019-07-26T15:15:03","date_gmt":"2019-07-26T22:15:03","guid":{"rendered":"http:\/\/www.roryc.ca\/blog\/?p=13137"},"modified":"2019-07-18T09:33:55","modified_gmt":"2019-07-18T16:33:55","slug":"why-coldwell-banker-is-in-the-leaders-spot","status":"publish","type":"post","link":"https:\/\/www.roryc.ca\/blog\/2019\/07\/why-coldwell-banker-is-in-the-leaders-spot\/","title":{"rendered":"Why Coldwell Banker is In The Leader’s Spot?"},"content":{"rendered":"

Ingenuity plus network plus powerful brand reputation sets us up to lead for the long-term.<\/p>\n

Charlie Young, Coldwell Banker president and CEO, spoke with Patrick Kearns of Inman to discuss why Coldwell Banker is in the leader\u2019s spot when it comes to the future of real estate.<\/p>\n

The full article<\/a> covers why Coldwell Banker has the upper hand when it comes to the competitive landscape, real estate tech and brand.<\/p>\n

Here are a few key takeaways.<\/p>\n

On why Coldwell Banker is in the leader\u2019s spot :
\n\u201cWe have size and scale and quality that others can\u2019t match\u2026 we\u2019ve developed a toolset for our agents and for consumers that solves real problems and moves the needle\u2026. Our brand is a great differentiator. It has been in the premium position in real estate for many, many years\u2026 You can\u2019t buy the brand reputation and presence Coldwell Banker has with agents and consumers.\u201d<\/p>\n

On ingenuity in action \u2013 the CBx Tech Suite :
\n\u201cColdwell Bankers\u2019 CBx technology suite has been live and in the market for over four years. In that timeframe, we have given our agents and the consumers they serve an advantage in the marketplace. Nobody is even playing in this space yet\u2026. Compare that to Keller Williams. Keller Williams, said, \u201cwe\u2019re a tech company.\u201d I would never claim we\u2019re a tech company. We\u2019re a real estate company that applies technology to help solve problems for agents and consumers.\u201d<\/p>\n

On the competitive landscape :
\n\u201cWe\u2019re a highly profitable organization, and we are doing well in the marketplace. We\u2019re focused on the value proposition and driving innovative change that\u2019s going to impact the lives of the consumers we serve and the agents we serve\u2026. Market-to-market, Coldwell Banker companies are the leaders in their marketplaces. It puts us in an absolutely great position.\u201d<\/p>\n

On Project North Star and the core values that define the Coldwell Banker brand :
\n\u201cI would put our brand up against anyone, as it relates to innovation and driving change in today\u2019s marketplace. Ingenuity and excellence are two of our four core values that are driving the rebrand. The rebrand is about putting a spotlight on how Coldwell Banker is actually leading through this period of change ….. We\u2019re very proud of it and we\u2019re excited about it.\u201d<\/p>\n

Coldwell Banker Perfectly Positioned to Win the Real Estate Game<\/a> by Athena Snow | Coldwell Banker Blue Matter<\/p>\n","protected":false},"excerpt":{"rendered":"

Ingenuity plus network plus powerful brand reputation sets us up to lead for the long-term. Charlie Young, Coldwell Banker president and CEO, spoke with Patrick Kearns of Inman to discuss … [read more<\/a>]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-13137","post","type-post","status-publish","format-standard","hentry","category-real-estate"],"yoast_head":"\nWhy Coldwell Banker is In The Leader's Spot? • Rory C Real Estate | Oakwyn Realty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roryc.ca\/blog\/2019\/07\/why-coldwell-banker-is-in-the-leaders-spot\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Why Coldwell Banker is In The Leader's Spot? • Rory C Real Estate | Oakwyn Realty\" \/>\n<meta name=\"twitter:description\" content=\"Ingenuity plus network plus powerful brand reputation sets us up to lead for the long-term. 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