{"id":13643,"date":"2019-09-13T11:11:37","date_gmt":"2019-09-13T18:11:37","guid":{"rendered":"http:\/\/www.roryc.ca\/blog\/?p=13643"},"modified":"2019-09-10T13:22:43","modified_gmt":"2019-09-10T20:22:43","slug":"selling-a-luxury-home-selling-a-lifestyle","status":"publish","type":"post","link":"https:\/\/www.roryc.ca\/blog\/2019\/09\/selling-a-luxury-home-selling-a-lifestyle\/","title":{"rendered":"Selling A Luxury Home, Selling a Lifestyle"},"content":{"rendered":"<p style=\"text-align: justify;\">The luxury real estate market is a completely different beast than any other. A savvy agent will find it an incredibly lucrative career, but this is only if they\u2019ve lined their belt with the proper tools. If you\u2019re getting ready to sell your first luxury home, we want to equip you with the knowledge required to have buyers promptly sign the contract. To help you along, we\u2019ve compiled a collection of tips for selling a luxury home.<\/p>\n<p style=\"text-align: justify;\"><strong>Familiarize Yourself with Your Audience<\/strong><\/p>\n<p style=\"text-align: justify;\">The demographic you\u2019ll be catering to live a particular lifestyle. They have set expectations and don\u2019t begin the buying process with the intention of settling. When an individual is looking to invest a large amount of money, they\u2019re already incredibly familiar with how this process should work. This means that they\u2019re looking for an agent with a very particular skill set, and they\u2019ll appreciate someone that is on top of things every step of the way. Before you begin marketing, take the time to truly get an understanding of the buyers you want to reach.<\/p>\n<p style=\"text-align: justify;\"><strong>Invest in Marketing<\/strong><\/p>\n<p style=\"text-align: justify;\">You\u2019ll want to budget out an appropriate amount of funds to go toward the marketing process. There are several luxury homes on the market\u2014all of them fashioned to stand out amongst the crowd. Staging is key to the marketing process, and you\u2019ll want to pay attention to every detail of the furnishings you\u2019re setting out.<\/p>\n<p style=\"text-align: justify;\">One of the most important parts of marketing is the visual aspects of your online listings. Photos are always a huge part of real estate marketing, but you\u2019ll want to take the visuals to an entirely different level. Take pictures of the rooms and the outside of the structure, and provide a visual of the grounds and use a drone to capture a bird\u2019s eye view. A video tour is also a welcome addition. Note that many prospective buyers will be traveling a distance to see the property, so you really need to sell them on the photos.<\/p>\n<p style=\"text-align: justify;\"><strong>Avoid Open Houses<\/strong><\/p>\n<p style=\"text-align: justify;\">Many realtors agree that open houses aren\u2019t the best way to sell a luxury home. Many of the individuals that attend open houses aren\u2019t actually prospective buyers. Instead, they\u2019re simply trying to get a glimpse into the luxury lifestyle. As we\u2019ve just stated, many buyers will fly in for a private tour. It isn\u2019t likely that you\u2019ll gain a sale through open houses.<\/p>\n<p style=\"text-align: justify;\"><strong>Sell a Lifestyle<\/strong><\/p>\n<p style=\"text-align: justify;\">Luxury buyers aren\u2019t only buying a physical structure\u2014they\u2019re looking for an entire lifestyle. You want to outline the life that they\u2019ll enjoy should they purchase this home. One important aspect of a luxury lifestyle is convenience, which you can promote via high-tech amenities. Buyers want one-touch coffee makers, faucets with sensors, and easily programmable thermostats.<\/p>\n<p style=\"text-align: justify;\">The lifestyle will also extend to what\u2019s outside of the property that they own. Are there shops nearby? A restaurant with a Michelin star? Include anything particularly attractive in the listing. The more buyers can get out of their purchase, the better.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/realtybiznews.com\/your-guide-to-selling-a-luxury-home\/98755774\/\" target=\"_blank\" rel=\"noopener noreferrer\">Your Guide to Selling a Luxury Home<\/a> by Jamie Richardson | Realty Biz News<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The luxury real estate market is a completely different beast than any other. A savvy agent will find it an incredibly lucrative career, but this is only if they\u2019ve lined &hellip; [<a href=\"https:\/\/www.roryc.ca\/blog\/2019\/09\/selling-a-luxury-home-selling-a-lifestyle\/\">read more<\/a>]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-13643","post","type-post","status-publish","format-standard","hentry","category-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selling A Luxury Home, Selling a Lifestyle &#8226; Rory C Real Estate | Oakwyn Realty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roryc.ca\/blog\/2019\/09\/selling-a-luxury-home-selling-a-lifestyle\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Selling A Luxury Home, Selling a Lifestyle &#8226; Rory C Real Estate | Oakwyn Realty\" \/>\n<meta name=\"twitter:description\" content=\"The luxury real estate market is a completely different beast than any other. A savvy agent will find it an incredibly lucrative career, but this is only if they\u2019ve lined &hellip; [read more]\" \/>\n<meta name=\"twitter:creator\" content=\"@RoryClipsham\" \/>\n<meta name=\"twitter:site\" content=\"@RoryClipsham\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rory Clipsham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2019\\\/09\\\/selling-a-luxury-home-selling-a-lifestyle\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2019\\\/09\\\/selling-a-luxury-home-selling-a-lifestyle\\\/\"},\"author\":{\"name\":\"Rory Clipsham\",\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/#\\\/schema\\\/person\\\/0672b9777e67473b9bd9247df49499c7\"},\"headline\":\"Selling A Luxury Home, Selling a Lifestyle\",\"datePublished\":\"2019-09-13T18:11:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2019\\\/09\\\/selling-a-luxury-home-selling-a-lifestyle\\\/\"},\"wordCount\":544,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/#\\\/schema\\\/person\\\/0672b9777e67473b9bd9247df49499c7\"},\"articleSection\":[\"Real Estate\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2019\\\/09\\\/selling-a-luxury-home-selling-a-lifestyle\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2019\\\/09\\\/selling-a-luxury-home-selling-a-lifestyle\\\/\",\"url\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2019\\\/09\\\/selling-a-luxury-home-selling-a-lifestyle\\\/\",\"name\":\"Selling A Luxury Home, Selling a Lifestyle &#8226; Rory C Real Estate | Oakwyn Realty\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/#website\"},\"datePublished\":\"2019-09-13T18:11:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2019\\\/09\\\/selling-a-luxury-home-selling-a-lifestyle\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2019\\\/09\\\/selling-a-luxury-home-selling-a-lifestyle\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2019\\\/09\\\/selling-a-luxury-home-selling-a-lifestyle\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Selling A Luxury Home, Selling a Lifestyle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/\",\"name\":\"Rory C Real Estate | Oakwyn Realty\",\"description\":\"Rory C Real Estate Updates | Home Selling &amp; Buying\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/#\\\/schema\\\/person\\\/0672b9777e67473b9bd9247df49499c7\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/#\\\/schema\\\/person\\\/0672b9777e67473b9bd9247df49499c7\",\"name\":\"Rory Clipsham\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/RoryC-white-w-tagline.jpg\",\"url\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/RoryC-white-w-tagline.jpg\",\"contentUrl\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/RoryC-white-w-tagline.jpg\",\"width\":504,\"height\":504,\"caption\":\"Rory Clipsham\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/RoryC-white-w-tagline.jpg\"},\"sameAs\":[\"http:\\\/\\\/www.roryc.ca\\\/\",\"https:\\\/\\\/www.facebook.com\\\/pg\\\/BurnabyandCoquitlamHomes\\\/about\\\/?ref=page_internal\",\"https:\\\/\\\/www.instagram.com\\\/roryclipshamhomes\\\/\",\"https:\\\/\\\/x.com\\\/RoryClipsham\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Selling A Luxury Home, Selling a Lifestyle &#8226; Rory C Real Estate | Oakwyn Realty","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.roryc.ca\/blog\/2019\/09\/selling-a-luxury-home-selling-a-lifestyle\/","twitter_card":"summary_large_image","twitter_title":"Selling A Luxury Home, Selling a Lifestyle &#8226; Rory C Real Estate | Oakwyn Realty","twitter_description":"The luxury real estate market is a completely different beast than any other. A savvy agent will find it an incredibly lucrative career, but this is only if they\u2019ve lined &hellip; [read more]","twitter_creator":"@RoryClipsham","twitter_site":"@RoryClipsham","twitter_misc":{"Written by":"Rory Clipsham","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.roryc.ca\/blog\/2019\/09\/selling-a-luxury-home-selling-a-lifestyle\/#article","isPartOf":{"@id":"https:\/\/www.roryc.ca\/blog\/2019\/09\/selling-a-luxury-home-selling-a-lifestyle\/"},"author":{"name":"Rory Clipsham","@id":"https:\/\/www.roryc.ca\/blog\/#\/schema\/person\/0672b9777e67473b9bd9247df49499c7"},"headline":"Selling A Luxury Home, Selling a Lifestyle","datePublished":"2019-09-13T18:11:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.roryc.ca\/blog\/2019\/09\/selling-a-luxury-home-selling-a-lifestyle\/"},"wordCount":544,"commentCount":0,"publisher":{"@id":"https:\/\/www.roryc.ca\/blog\/#\/schema\/person\/0672b9777e67473b9bd9247df49499c7"},"articleSection":["Real Estate"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.roryc.ca\/blog\/2019\/09\/selling-a-luxury-home-selling-a-lifestyle\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.roryc.ca\/blog\/2019\/09\/selling-a-luxury-home-selling-a-lifestyle\/","url":"https:\/\/www.roryc.ca\/blog\/2019\/09\/selling-a-luxury-home-selling-a-lifestyle\/","name":"Selling A Luxury Home, Selling a Lifestyle &#8226; Rory C Real Estate | Oakwyn Realty","isPartOf":{"@id":"https:\/\/www.roryc.ca\/blog\/#website"},"datePublished":"2019-09-13T18:11:37+00:00","breadcrumb":{"@id":"https:\/\/www.roryc.ca\/blog\/2019\/09\/selling-a-luxury-home-selling-a-lifestyle\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.roryc.ca\/blog\/2019\/09\/selling-a-luxury-home-selling-a-lifestyle\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.roryc.ca\/blog\/2019\/09\/selling-a-luxury-home-selling-a-lifestyle\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.roryc.ca\/blog\/"},{"@type":"ListItem","position":2,"name":"Selling A Luxury Home, Selling a Lifestyle"}]},{"@type":"WebSite","@id":"https:\/\/www.roryc.ca\/blog\/#website","url":"https:\/\/www.roryc.ca\/blog\/","name":"Rory C Real Estate | Oakwyn Realty","description":"Rory C Real Estate Updates | Home Selling &amp; Buying","publisher":{"@id":"https:\/\/www.roryc.ca\/blog\/#\/schema\/person\/0672b9777e67473b9bd9247df49499c7"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.roryc.ca\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":["Person","Organization"],"@id":"https:\/\/www.roryc.ca\/blog\/#\/schema\/person\/0672b9777e67473b9bd9247df49499c7","name":"Rory Clipsham","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.roryc.ca\/blog\/wp-content\/uploads\/2019\/10\/RoryC-white-w-tagline.jpg","url":"https:\/\/www.roryc.ca\/blog\/wp-content\/uploads\/2019\/10\/RoryC-white-w-tagline.jpg","contentUrl":"https:\/\/www.roryc.ca\/blog\/wp-content\/uploads\/2019\/10\/RoryC-white-w-tagline.jpg","width":504,"height":504,"caption":"Rory Clipsham"},"logo":{"@id":"https:\/\/www.roryc.ca\/blog\/wp-content\/uploads\/2019\/10\/RoryC-white-w-tagline.jpg"},"sameAs":["http:\/\/www.roryc.ca\/","https:\/\/www.facebook.com\/pg\/BurnabyandCoquitlamHomes\/about\/?ref=page_internal","https:\/\/www.instagram.com\/roryclipshamhomes\/","https:\/\/x.com\/RoryClipsham"]}]}},"_links":{"self":[{"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/posts\/13643","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/comments?post=13643"}],"version-history":[{"count":1,"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/posts\/13643\/revisions"}],"predecessor-version":[{"id":13644,"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/posts\/13643\/revisions\/13644"}],"wp:attachment":[{"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/media?parent=13643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/categories?post=13643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/tags?post=13643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}