{"id":2258,"date":"2016-06-08T11:11:59","date_gmt":"2016-06-08T18:11:59","guid":{"rendered":"http:\/\/www.roryc.ca\/blog\/?p=2258"},"modified":"2016-06-07T09:33:23","modified_gmt":"2016-06-07T16:33:23","slug":"tips-to-sell-high-end-real-estate","status":"publish","type":"post","link":"https:\/\/www.roryc.ca\/blog\/2016\/06\/tips-to-sell-high-end-real-estate\/","title":{"rendered":"Tips to Sell High-End Real Estate"},"content":{"rendered":"<p style=\"text-align: justify;\">Some real estate pros have set their sights on breaking into the lucrative luxury property market, but doing so isn\u2019t easy. Thankfully, renowned author Jim Remley, who\u2019s titles include \u201cReal Estate Presentations That Make Millions\u201d, has shared a few tips on how to sell high-end real estate.<\/p>\n<p style=\"text-align: justify;\"><strong>Understand luxury buyers<\/strong><br \/>\nRemley knows that luxury home buyers are not your usual kind of client. \u201c[they] aren\u2019t like other buyers\u201d, he said, noting that they won\u2019t be found in the same markets, nor should you try to \u2018sell\u2019 a home to them in the same way you would with other clients. Instead, most luxury home buyers sees themselves as special and want to be treated like it. That means invitation-only open houses, private viewings and so. And they\u2019re big on presentation too, which means finer details like live music, wine and food should be on offer.<br \/>\nYou should also note that wealthy people are wary of other\u2019s intentions towards them, which makes them more likely to choose an agent from a personal recommendation.<\/p>\n<p style=\"text-align: justify;\"><strong>Make them feel special<\/strong><br \/>\nAccording to Remley, luxury real estate buyers love ultra-exclusivity, which means you should make them feel as though they\u2019re a very special client. One idea is to create a branded luxury home booklet for each listing that can be shared with a select group of potential buyers. Your booklet should of course be slick, glossy, with professionally taken photos of the home\u2019s exterior and interior.<\/p>\n<p style=\"text-align: justify;\"><strong>Use the power of emotional<\/strong><br \/>\nSome buyers are willing to shell out millions of dollars for the right home, simply because of their emotional attachment to it. With that in mind, try to use emotional marketing tricks to make prospective buyers feel good about a property. Remley suggests the following idea :<br \/>\nInstead of writing \u201cThis home has a great deck,\u201d on your marketing materials, try: \u201cCouldn\u2019t you see yourself hosting a great graduation party for your kids on this deck?\u201d<br \/>\nIt\u2019s important to try and create an emotional connection by helping buyers to imagine living at the property, Remley says.<\/p>\n<p style=\"text-align: justify;\"><strong>Use your network hub to create buzz<\/strong><br \/>\nRemley suggests building up \u201cbuzz\u201d about a specifc property via your network hub \u2013 in other words, your most socially active contacts. This includes people who are leading social groups, for example a church or Rotary club, people such as CEOs, celebrities and reporters, and those who\u2019re active at work and volunteer for their communities.<\/p>\n<p><a href=\"http:\/\/realtybiznews.com\/tips-to-sell-high-end-real-estate\/98733425\/\" target=\"_blank\">Tips to Sell High-End Real Estate<\/a> by Mike Wheatley | Realty Biz News<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some real estate pros have set their sights on breaking into the lucrative luxury property market, but doing so isn\u2019t easy. Thankfully, renowned author Jim Remley, who\u2019s titles include \u201cReal &hellip; [<a href=\"https:\/\/www.roryc.ca\/blog\/2016\/06\/tips-to-sell-high-end-real-estate\/\">read more<\/a>]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2258","post","type-post","status-publish","format-standard","hentry","category-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips to Sell High-End Real Estate &#8226; Rory C Real Estate | Oakwyn Realty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roryc.ca\/blog\/2016\/06\/tips-to-sell-high-end-real-estate\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Tips to Sell High-End Real Estate &#8226; Rory C Real Estate | Oakwyn Realty\" \/>\n<meta name=\"twitter:description\" content=\"Some real estate pros have set their sights on breaking into the lucrative luxury property market, but doing so isn\u2019t easy. 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