{"id":2326,"date":"2016-06-14T15:15:26","date_gmt":"2016-06-14T22:15:26","guid":{"rendered":"http:\/\/www.roryc.ca\/blog\/?p=2326"},"modified":"2016-06-13T10:48:29","modified_gmt":"2016-06-13T17:48:29","slug":"marketing-innovations-set-to-transform-real-estate","status":"publish","type":"post","link":"https:\/\/www.roryc.ca\/blog\/2016\/06\/marketing-innovations-set-to-transform-real-estate\/","title":{"rendered":"Marketing Innovations Set to Transform Real Estate"},"content":{"rendered":"<p style=\"text-align: justify;\">Could a drone help sell your home? If you\u2019re struggling to sell in todays seller\u2019s market, a drone might not be such a bad investment to make. After all, low inventories might mean sellers have the upper hand, but that doesn\u2019t make it a given you\u2019ll make an easy sale. If you\u2019re struggling to sell, you might want to try an eye in the sky or some other new technology-based real estate marketing technique to attract more attention.<\/p>\n<p style=\"text-align: justify;\"><strong>Virtual staging<\/strong><br \/>\nThe time-tested method of home staging has evolved into what real estate pros call \u201cvirtual staging\u201d, which uses tools like Photoshop and other visual effects software to take an empty room, or one that\u2019s already furnished, and transform the way it looks. It\u2019s even possible to change the wall colors or add lights and other fixtures at the click of a mouse.<\/p>\n<p style=\"text-align: justify;\">Virtual staging first came to prominence during the middle of the housing crisis last decades, helping banks and other sellers shift foreclosed homes faster. Virtual staging comes with many advantages over traditional staging, such as allowing the marketer to show off the home in various different interior styles and designs. A relatively new concept is external virtual staging, which wasn\u2019t really possible until recently. Now, a marketer can show how a home would look with a different facade, or in different situations, such as during winter, summer and fall, at nighttime, twilight, or during the day.<\/p>\n<p style=\"text-align: justify;\">Virtual staging is also a lot cheaper than traditional staging too, costing around $100 a room. That compares nicely with the $5,000 a month that some home staging companies charge.<\/p>\n<p style=\"text-align: justify;\">Another advantage of virtual staging is that it\u2019s possible to recreate a room for a different purpose. So for example, if a prospective buyer wants to make the basement into a gaming room, or convert one of the spare bedrooms into a home office, that can be done in a matter of minutes.<\/p>\n<p style=\"text-align: justify;\"><strong>Drones<\/strong><br \/>\nAlthough drones are still a controversial technology, most real estate agents see the benefits of using them to market property. The most obvious benefit is that a drone can overfly the property and take a video of its surroundings, and use this as a marketing tool. The great thing is that drones can fly almost anywhere, so it doesn\u2019t matter if the property is located near to a golf course, on the beach front, or in an urban area.<\/p>\n<p style=\"text-align: justify;\">There are a number of companies, such as CAVU Aerial Photography, that rent out drones for anywhere between $200 to $500 per shoot. Such companies can create full motion videos, photo stills or both, and can do so for both residential and commercial properties.<\/p>\n<p style=\"text-align: justify;\">You could buy your own drone of course, but the chances are you can\u2019t use it legally. That\u2019s because current FAA rules state that drone operators must be licensed pilots. Additionally, drones can\u2019t fly higher than 400 feet, and they cannot operate within five miles of an airport. Most drone companies use GPS so they can quickly tell you whether or not it\u2019s possible to create drone footage for your property or not.<\/p>\n<p style=\"text-align: justify;\">If you do opt to use a drone to market your property, beware that you still need to make it look presentable. Things like trash cans can still be seen from the air, so be sure to put them away or at least make them look tidy. And clean up the yard too!<\/p>\n<p style=\"text-align: justify;\"><strong>3D tours<\/strong><br \/>\n3D tours offer lots of convenience for buyers who may not have the time or inclination to drive around looking at various different properties. With 3D tours, buyers are literally able to \u2018walk\u2019 around a property through its various rooms, immersing themselves in it, without actually going anywhere near it.<\/p>\n<p style=\"text-align: justify;\">Not surprisingly, real estate agents themselves are among the biggest proponents of 3D tours, who can use them to save time by narrowing down a client\u2019s shortlist of homes before going to view them in person. 3D tours also make it safer for real estate agents, as it\u2019s far less risky to meet clients at the office then it is out in the field, so to speak.<\/p>\n<p style=\"text-align: justify;\">Various companies offer to make 3D tour videos for around $200 per home, though it depends on the size of the property. Once the video is made, it takes about a couple of days to transform the raw footage into a proper 3D presentation that buyers can navigate through.<\/p>\n<p><a href=\"http:\/\/realtybiznews.com\/3-marketing-innovations-set-to-transform-real-estate\/98733535\/\" target=\"_blank\">Marketing Innovations Set to Transform Real Estate<\/a> by Mike Wheatley | Realty Biz News<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Could a drone help sell your home? If you\u2019re struggling to sell in todays seller\u2019s market, a drone might not be such a bad investment to make. After all, low &hellip; [<a href=\"https:\/\/www.roryc.ca\/blog\/2016\/06\/marketing-innovations-set-to-transform-real-estate\/\">read more<\/a>]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2326","post","type-post","status-publish","format-standard","hentry","category-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing Innovations Set to Transform Real Estate &#8226; Rory C Real Estate | Oakwyn Realty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roryc.ca\/blog\/2016\/06\/marketing-innovations-set-to-transform-real-estate\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Marketing Innovations Set to Transform Real Estate &#8226; Rory C Real Estate | Oakwyn Realty\" \/>\n<meta name=\"twitter:description\" content=\"Could a drone help sell your home? 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