{"id":2753,"date":"2016-07-20T11:11:45","date_gmt":"2016-07-20T18:11:45","guid":{"rendered":"http:\/\/www.roryc.ca\/blog\/?p=2753"},"modified":"2016-07-17T12:47:43","modified_gmt":"2016-07-17T19:47:43","slug":"home-selling-101-marketing-your-home","status":"publish","type":"post","link":"https:\/\/www.roryc.ca\/blog\/2016\/07\/home-selling-101-marketing-your-home\/","title":{"rendered":"Home Selling 101 : Marketing Your Home"},"content":{"rendered":"<p style=\"text-align: justify;\">A good presentation is a key to selling success. In the case of Jessica and Matt Allcock, that meant moving out some of the stuff they\u2019d accumulated, giving the house a cleaner, more streamlined appearance. It\u2019s important to purge rooms of personal items such as family photos: Buyers don\u2019t want to see your family in their home; they want to imagine themselves living there.<\/p>\n<p style=\"text-align: justify;\">The Allcock\u2019s agent, Scott Oyler, suggests that sellers consult with home stagers who can tell them how to arrange furniture and amenities to their best effect. Neutralizing paint jobs that are, shall we say, idiosyncratic, is a must. Neon colors may appeal to a select few buyers but ecru or egg shell appeal to more and make the spaces seem larger and warmer.<\/p>\n<p style=\"text-align: justify;\">These days, said Oyler, for homes to sell they usually have to be in excellent condition. Any niggling little problems, like drippy faucets, peeling paint, out-of-date electrical service or other mechanicals, is a big no-no.<\/p>\n<p style=\"text-align: justify;\">\u201cIn the past, buyers would buy fixer uppers and do repairs,\u201d he said. \u201cThat\u2019s not true anymore. Buyers want houses in top condition.\u201d<\/p>\n<p style=\"text-align: justify;\">The Allcocks took a few months to bring their ranch up to spec. After Oyler\u2019s approval, they put it up for sale. The listing included a brief description but a couple dozen, high quality photographs showed off the house inside and out.<\/p>\n<p style=\"text-align: justify;\">One of the reasons the Allcocks chose Coldwell Banker West as their agent was for exposure. Oyler promoted the home not only with agents from other firms but also by making sure his many colleagues were very familiar with the property. He, for example, invited all of his team\u2019s agents in for a thorough tour so they would be well versed in the home\u2019s virtues.<\/p>\n<p style=\"text-align: justify;\"><strong>Price better be right<\/strong><\/p>\n<p style=\"text-align: justify;\">The most important marketing decision made with the agent\u2019s help is what to put on its price tag. Pricing a house correctly can maximize value and minimize selling time and hassle. An overpriced house will sit on the market and oft times sell for less than a house priced right to begin with.<\/p>\n<p style=\"text-align: justify;\">Here\u2019s how that works, according to Jonathan Miller, president of Miller Samuel, a leading appraisal firm in New York City.<\/p>\n<p style=\"text-align: justify;\">\u201cSome sellers think \u2018I\u2019ll get lucky,\u2019 that someone will pay more for a house than it\u2019s worth because they don\u2019t know the market,\u201d he said. \u201cBut there\u2019s a problem with that. You have this thing called The Internet that gives people lots of pricing info.\u201d<\/p>\n<p style=\"text-align: justify;\">Potential buyers can get turned off by overpriced homes and never even look at them.<\/p>\n<p style=\"text-align: justify;\">\u201cOverpricing also conveys to the brokerage community that the seller is unrealistic,\u201d said Miller.<\/p>\n<p style=\"text-align: justify;\">The house just sits.<\/p>\n<p style=\"text-align: justify;\">\u201cMost activity happens in the first couple of weeks,\u201d said Oyler. \u201cIf it doesn\u2019t sell then, people wonder if something is wrong with it.\u201d<\/p>\n<p style=\"text-align: justify;\">That perception can grow into a stigma. Even when the home is marked down to its more realistic value, it may not get as much traffic as it deserves and often winds up selling for less than if it had been priced correctly right off the bat.<\/p>\n<p style=\"text-align: justify;\">\u201cBuyers are more educated than ever,\u201d said Oyler. \u201cThey know when something is a good value or not. When a house is a good value, you can get multiple offers and a higher price than you would had you overpriced the house in the first place.\u201d<\/p>\n<p style=\"text-align: justify;\">Jessica and Matt Allcock priced their home accurately and sold it in four days, at only $4,000 less than their asking price.<\/p>\n<p style=\"text-align: justify;\">On the other hand, you don\u2019t want to let the house go for less than its real value. That\u2019s where a thorough knowledge of market conditions helps.<\/p>\n<p style=\"text-align: justify;\">\u201cYou have to pay attention to where the market is heading,\u201d said Oyler. \u201cIf it\u2019s going up, you don\u2019t want to price it too low.\u201d<\/p>\n<p><a href=\"http:\/\/blog.coldwellbanker.com\/home-selling-101-marketing-your-home\/\" target=\"_blank\">Home Selling 101 : Marketing Your Home<\/a> by Les Christie | Coldwell Banker Blue Matter<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A good presentation is a key to selling success. In the case of Jessica and Matt Allcock, that meant moving out some of the stuff they\u2019d accumulated, giving the house &hellip; [<a href=\"https:\/\/www.roryc.ca\/blog\/2016\/07\/home-selling-101-marketing-your-home\/\">read more<\/a>]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-2753","post","type-post","status-publish","format-standard","hentry","category-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home Selling 101 : Marketing Your Home &#8226; Rory C Real Estate | Oakwyn Realty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.roryc.ca\/blog\/2016\/07\/home-selling-101-marketing-your-home\/\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Home Selling 101 : Marketing Your Home &#8226; Rory C Real Estate | Oakwyn Realty\" \/>\n<meta name=\"twitter:description\" content=\"A good presentation is a key to selling success. In the case of Jessica and Matt Allcock, that meant moving out some of the stuff they\u2019d accumulated, giving the house &hellip; [read more]\" \/>\n<meta name=\"twitter:creator\" content=\"@RoryClipsham\" \/>\n<meta name=\"twitter:site\" content=\"@RoryClipsham\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rory Clipsham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2016\\\/07\\\/home-selling-101-marketing-your-home\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2016\\\/07\\\/home-selling-101-marketing-your-home\\\/\"},\"author\":{\"name\":\"Rory Clipsham\",\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/#\\\/schema\\\/person\\\/0672b9777e67473b9bd9247df49499c7\"},\"headline\":\"Home Selling 101 : Marketing Your Home\",\"datePublished\":\"2016-07-20T18:11:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2016\\\/07\\\/home-selling-101-marketing-your-home\\\/\"},\"wordCount\":673,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/#\\\/schema\\\/person\\\/0672b9777e67473b9bd9247df49499c7\"},\"articleSection\":[\"Real Estate\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2016\\\/07\\\/home-selling-101-marketing-your-home\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2016\\\/07\\\/home-selling-101-marketing-your-home\\\/\",\"url\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2016\\\/07\\\/home-selling-101-marketing-your-home\\\/\",\"name\":\"Home Selling 101 : Marketing Your Home &#8226; Rory C Real Estate | Oakwyn Realty\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/#website\"},\"datePublished\":\"2016-07-20T18:11:45+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2016\\\/07\\\/home-selling-101-marketing-your-home\\\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2016\\\/07\\\/home-selling-101-marketing-your-home\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/2016\\\/07\\\/home-selling-101-marketing-your-home\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Home Selling 101 : Marketing Your Home\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/\",\"name\":\"Rory C Real Estate | Oakwyn Realty\",\"description\":\"Rory C Real Estate Updates | Home Selling &amp; Buying\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/#\\\/schema\\\/person\\\/0672b9777e67473b9bd9247df49499c7\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-CA\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/#\\\/schema\\\/person\\\/0672b9777e67473b9bd9247df49499c7\",\"name\":\"Rory Clipsham\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/RoryC-white-w-tagline.jpg\",\"url\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/RoryC-white-w-tagline.jpg\",\"contentUrl\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/RoryC-white-w-tagline.jpg\",\"width\":504,\"height\":504,\"caption\":\"Rory Clipsham\"},\"logo\":{\"@id\":\"https:\\\/\\\/www.roryc.ca\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/RoryC-white-w-tagline.jpg\"},\"sameAs\":[\"http:\\\/\\\/www.roryc.ca\\\/\",\"https:\\\/\\\/www.facebook.com\\\/pg\\\/BurnabyandCoquitlamHomes\\\/about\\\/?ref=page_internal\",\"https:\\\/\\\/www.instagram.com\\\/roryclipshamhomes\\\/\",\"https:\\\/\\\/x.com\\\/RoryClipsham\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Home Selling 101 : Marketing Your Home &#8226; Rory C Real Estate | Oakwyn Realty","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.roryc.ca\/blog\/2016\/07\/home-selling-101-marketing-your-home\/","twitter_card":"summary_large_image","twitter_title":"Home Selling 101 : Marketing Your Home &#8226; Rory C Real Estate | Oakwyn Realty","twitter_description":"A good presentation is a key to selling success. In the case of Jessica and Matt Allcock, that meant moving out some of the stuff they\u2019d accumulated, giving the house &hellip; [read more]","twitter_creator":"@RoryClipsham","twitter_site":"@RoryClipsham","twitter_misc":{"Written by":"Rory Clipsham","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.roryc.ca\/blog\/2016\/07\/home-selling-101-marketing-your-home\/#article","isPartOf":{"@id":"https:\/\/www.roryc.ca\/blog\/2016\/07\/home-selling-101-marketing-your-home\/"},"author":{"name":"Rory Clipsham","@id":"https:\/\/www.roryc.ca\/blog\/#\/schema\/person\/0672b9777e67473b9bd9247df49499c7"},"headline":"Home Selling 101 : Marketing Your Home","datePublished":"2016-07-20T18:11:45+00:00","mainEntityOfPage":{"@id":"https:\/\/www.roryc.ca\/blog\/2016\/07\/home-selling-101-marketing-your-home\/"},"wordCount":673,"commentCount":0,"publisher":{"@id":"https:\/\/www.roryc.ca\/blog\/#\/schema\/person\/0672b9777e67473b9bd9247df49499c7"},"articleSection":["Real Estate"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.roryc.ca\/blog\/2016\/07\/home-selling-101-marketing-your-home\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.roryc.ca\/blog\/2016\/07\/home-selling-101-marketing-your-home\/","url":"https:\/\/www.roryc.ca\/blog\/2016\/07\/home-selling-101-marketing-your-home\/","name":"Home Selling 101 : Marketing Your Home &#8226; Rory C Real Estate | Oakwyn Realty","isPartOf":{"@id":"https:\/\/www.roryc.ca\/blog\/#website"},"datePublished":"2016-07-20T18:11:45+00:00","breadcrumb":{"@id":"https:\/\/www.roryc.ca\/blog\/2016\/07\/home-selling-101-marketing-your-home\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.roryc.ca\/blog\/2016\/07\/home-selling-101-marketing-your-home\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.roryc.ca\/blog\/2016\/07\/home-selling-101-marketing-your-home\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.roryc.ca\/blog\/"},{"@type":"ListItem","position":2,"name":"Home Selling 101 : Marketing Your Home"}]},{"@type":"WebSite","@id":"https:\/\/www.roryc.ca\/blog\/#website","url":"https:\/\/www.roryc.ca\/blog\/","name":"Rory C Real Estate | Oakwyn Realty","description":"Rory C Real Estate Updates | Home Selling &amp; Buying","publisher":{"@id":"https:\/\/www.roryc.ca\/blog\/#\/schema\/person\/0672b9777e67473b9bd9247df49499c7"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.roryc.ca\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-CA"},{"@type":["Person","Organization"],"@id":"https:\/\/www.roryc.ca\/blog\/#\/schema\/person\/0672b9777e67473b9bd9247df49499c7","name":"Rory Clipsham","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.roryc.ca\/blog\/wp-content\/uploads\/2019\/10\/RoryC-white-w-tagline.jpg","url":"https:\/\/www.roryc.ca\/blog\/wp-content\/uploads\/2019\/10\/RoryC-white-w-tagline.jpg","contentUrl":"https:\/\/www.roryc.ca\/blog\/wp-content\/uploads\/2019\/10\/RoryC-white-w-tagline.jpg","width":504,"height":504,"caption":"Rory Clipsham"},"logo":{"@id":"https:\/\/www.roryc.ca\/blog\/wp-content\/uploads\/2019\/10\/RoryC-white-w-tagline.jpg"},"sameAs":["http:\/\/www.roryc.ca\/","https:\/\/www.facebook.com\/pg\/BurnabyandCoquitlamHomes\/about\/?ref=page_internal","https:\/\/www.instagram.com\/roryclipshamhomes\/","https:\/\/x.com\/RoryClipsham"]}]}},"_links":{"self":[{"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/posts\/2753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/comments?post=2753"}],"version-history":[{"count":2,"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/posts\/2753\/revisions"}],"predecessor-version":[{"id":2755,"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/posts\/2753\/revisions\/2755"}],"wp:attachment":[{"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/media?parent=2753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/categories?post=2753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.roryc.ca\/blog\/wp-json\/wp\/v2\/tags?post=2753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}