{"id":888,"date":"2016-02-09T08:55:29","date_gmt":"2016-02-09T16:55:29","guid":{"rendered":"http:\/\/www.roryc.ca\/blog\/?p=888"},"modified":"2016-02-08T13:56:55","modified_gmt":"2016-02-08T21:56:55","slug":"things-buyers-love-that-sellers-fail-to-mention","status":"publish","type":"post","link":"https:\/\/www.roryc.ca\/blog\/2016\/02\/things-buyers-love-that-sellers-fail-to-mention\/","title":{"rendered":"Things Buyers Love that Sellers Fail to Mention"},"content":{"rendered":"<p style=\"text-align: justify;\">Sure, it\u2019s easy to market homes for sale in Charleston, SC, that sit on several lush acres, feature gorgeous European appliances, and are located in the most prestigious neighborhood in town (ZIP code envy, anyone?). But it\u2019s slightly more intimidating trying to make an average house in a middle-range neighborhood stand out from other real estate listings.<\/p>\n<p style=\"text-align: justify;\">However, there could very well be things you take for granted that a first-time buyer might be drawn to \u2014 as long as you mention them in the house listing. Here are seven things buyers love and sellers fail to mention in house listings.<\/p>\n<p style=\"text-align: justify;\"><strong>1. Storage<\/strong><br \/>\nAfter living in a home for a number of years and likely outgrowing it (that\u2019s why you\u2019re moving, right?), it can be hard to market storage space if it\u2019s something you see as a flaw. Just remember: Showcasing your home in the best light is not just about what you love about it.<br \/>\nFirst-time buyers are not simply comparing your home with other homes, they also are comparing it with the renter lifestyle and every bad rental property that inspired them to make the leap to being a homeowner. A common complaint from renters is that apartments lack storage, which can lead to a frustrating, cluttered life. The vision of having a place for storing everything is a big motivator for many first-time homebuyers. So if your home is tricked out with walk-in closets, pantries, or other built-in storage amenities that you plan to leave for the new owner, make sure your agent boasts about that in your home\u2019s marketing materials.<\/p>\n<p style=\"text-align: justify;\"><strong>2. Organization<\/strong><br \/>\nIn the same vein, if you\u2019ve invested in upgrading your home with built-in closets, kitchen or garage renovations, or customized desks or bookshelves, make sure buyers know. All upgrades should be on your home\u2019s online listing. From the first-timer craving a clutter-free existence to buyers who are moving up into a family home and want each family member\u2019s space to have at least the possibility of order, built-in organizers can represent value and appeal to a wide range of prospective buyers.<\/p>\n<p style=\"text-align: justify;\"><strong>3. Proximity<\/strong><br \/>\nYou might be thinking the right buyers for your home will find it online because of where it\u2019s located. Why bother calling out the property\u2019s proximity to amenities and attractions?<br \/>\nSome buyers simply might not know to search for your ZIP code if it\u2019s just outside the one they\u2019re actively searching in. Or they might not be aware that your hidden gem of a neighborhood also happens to be tucked within a half-mile of a train station, entrances to three freeways, and two regional parks. Or buyers\u2019 proximity wishes might be different from the location requirements of their search. They might be looking at all homes in your town that meet their price range, but the fact that yours is within walking distance to a major employer or university could push you to the top of the list. And relocating buyers might not have the core knowledge of the area to even begin to know what is around your neighborhood.<br \/>\nNever assume! If your home is well-located in a desirable neighborhood, vis-\u00e0-vis major employers, universities, recreational facilities, or walkable shopping and dining districts, talk with your agent to make sure you\u2019re highlighting those amenities.<\/p>\n<p style=\"text-align: justify;\"><strong>4. Senior-friendly<\/strong><br \/>\nBoomers are not necessarily looking for homes with built-in disability features, but homes that allow \u201caging in place\u201d and somewhere they could live comfortably for retirement and beyond. This means homes with level-in entrances (no steps to the front door), single-story layouts, and low-maintenance landscaping have a massive new audience. These features might otherwise not warrant a mention in a home\u2019s marketing, but they should \u2014 especially if homes near yours tend to have loads of stairs or other features that are difficult for people to navigate as they age.<br \/>\nSimilarly, the movement toward aging in place has seen many more families moving older relatives in with them versus moving them out to retirement homes. These extended families often are looking for homes with a well-appointed \u201cmother-in-law\u201d or \u201coutlaw\u201d unit, or a second master suite located on the home\u2019s ground floor. Don\u2019t overlook marketing your home\u2019s multiple bedrooms with bathrooms en suite or completely independent living quarters.<\/p>\n<p><a href=\"https:\/\/www.yahoo.com\/realestate\/7-things-buyers-love-sellers-115733175.html\" target=\"_blank\">Things Buyers Love that Sellers Fail to Mention<\/a> by Yahoo Real Estate<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sure, it\u2019s easy to market homes for sale in Charleston, SC, that sit on several lush acres, feature gorgeous European appliances, and are located in the most prestigious neighborhood in &hellip; [<a href=\"https:\/\/www.roryc.ca\/blog\/2016\/02\/things-buyers-love-that-sellers-fail-to-mention\/\">read more<\/a>]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-888","post","type-post","status-publish","format-standard","hentry","category-real-estate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Things Buyers Love that Sellers Fail to Mention &#8226; 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