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Focusing on The Smallest Details & Presentation Can Make the Biggest Sales


Under Real Estate

Written by

May 15th, 2018

The majority of real estate pitches focus on the latest upgrades and stunning features that draw in captivated buyers. Agents offer tours, pointing out stainless steel appliances, dual-purpose features, lavish bathrooms complete with jacuzzi bathtubs and separate showers, and large walk-in closets.

However, the small details tend to make the biggest sales. Focusing on the overall look and presentation will go a long way in landing the sale. Often with detached homes, a mowed lawn and beautiful landscaping will make all the difference, but this in not as easy with condominiums. Condo buildings all tend to have their own landscapers, as well as a number of amenities for tenants to enjoy. This levels the playing field, so to speak, which leaves sellers and real estate agents focusing all their efforts on the unit itself in order to seal the deal. The following are some tips that are sure to help move the process along and find just the right buyer.

A Spotless Abode

The first and most important step is to clean up the place from top to bottom. A home in disarray may end up being sold. After all, investors and flippers look for projects that will help them make a large profit on the resale. However, the seller will make a much larger profit themselves if the home is well-kept and spotless. Clean the windows and mirrors, sweep, mop, and vacuum.

Once the basics have been tackled, begin working on the detail work. Clean the walls and baseboards and apply a fresh coat of paint. Replace old carpet that is worn out and stained. Put in new tile or wood flooring if necessary. Replace old blinds and window screens where needed. Apply a fresh coat of paint to the doors or replace them entirely if they are too damaged. The cleaner and fresher the unit looks, the better.

Maintenance and Repairs

This goes along with the first point. In addition to having a clean home, buyers expect the unit to be up-to-date on maintenance and repairs. Serious buyers looking for their ideal home are not going to be happy with run-down appliances and air conditioning units, holes in the walls, broken windows, and other problems that tend to arise after years of occupancy by various tenants. They will want their home to be in great shape and feel safe and welcoming.

Upgrades and Improvements

Yes, upgrades are typically considered to be big changes, but they do not have to be costly. Replace an old, run-down refrigerator with a new one. While top-of-the-line appliances are appealing, just having them be new and unused will go a long way. These seemingly small changes show that great care was taken at ensuring a great home that will not require much work. Replace an old washer and dryer with a washer-dryer combo, freeing up extra space which can be filled with a cabinet, sink, storage unit, or other feature that will improve the overall look and functionality of the laundry room.

Light Fixtures

Replace ceiling lights with recessed lighting. This frees up space, especially for people who are tall and often find themselves bumping into low-hanging lights. Another benefit is that recessed lighting provides all the functionality of overhead lights while remaining out of the way. They are widely used and preferred by a variety of buyers, whereas chandelier lights and other fixtures may not appeal to some.

Staging is Key

One of the best things a seller or agent can do is to properly stage a home prior to showcasing it. If he or she cannot do it themselves, then the agent will hire a professional to stage the unit before an open house is scheduled. This is extremely beneficial, as it allows potential buyers to see how various rooms and spaces can be utilized. It also helps make the sale because the unit feels homey rather than cold and clinical. The buyer feels more at home and sees the full potential of the unit.

Also, the right furniture and layout can open the space up more, making it look larger and perhaps give the buyer some creative ideas that make smaller condos seem like a better fit than they otherwise would have thought. Do not be afraid to get creative with the staging either. Know your potential buyers. Incorporate some fun aspects of day-to-day living, such as an easel in the corner of the balcony, a chess board in the office, or a reading nook strategically placed in the bay window.

Be sure to get the home inspected as well. Do not leave any stones unturned. Check every square inch of the condo and ensure that the buyer is getting their money’s worth. A little bit of time and effort can do wonders and significantly increase the value of the property.

The Smallest Details Can Make the Biggest Sales by Condo.ca

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