With new developments continuing to rise across growing suburban areas in the US, developers are customizing their offerings to appeal to the homebuyer demographics in their markets. One of the largest homebuyer-pools is composed of baby boomers – a generation spanning from 1946 to 1964, mostly made up of empty nesters and many retirees. This generation makes up a group of the most astute buyers in the market, and when it comes to new construction homes, they highly value three distinct features when making a home-buying decision :

Lifestyle and flexibility
Retirement communities aren’t to everyone’s appeal. Owning a home near loved ones and a personal network is important, but many want the opportunity to diversify their surroundings, whether it’s owning a second home or traveling around the country. Investing in a place that offers a retreat-like experience is the ideal opportunity for those in search of a place where they can enjoy activities and amenities. Coastal communities and mountain retreats are some of the more popular options among retirees.

Low-maintenance living
For those who plan to travel or visit a second home for part of the year, a home that requires minimal upkeep is important. Hard-wood floors versus carpets, stain-resistant countertops, or not having to worry about yard maintenance, can go a long way. A low-maintenance home also makes renting out a property a more feasible and convenient process. Finding a Home Owners Association (HOA) that provides the right services can be particular to the needs of the buyer.

Custom, luxury features
Life-long experience in homeownership has provided many baby boomers with a clear idea of what they want and value in a home, which is why many invest in the opportunities that offer customizable features. Generally, baby boomers on the market are looking to invest in their last home and want features that fulfill their long-term needs. Whether it’s convenient, high-end kitchen appliances or an expansive, one-floor open layout – these can be the deciding selling points for this generation.

A Generation Ready to Invest in A Lifestyle by Athena Snow | Coldwell Banker Blue Matter