Competition in the real estate industry is always stiff, which has heightened more in 2022. To become a successful realtor, you need to stand out from the pack. Here are tactics that will elevate your visibility and brand equity through marketing.

1. Film Virtual Home Tours

Virtual reality became popular in 2020 because of the global health crisis. It’s no surprise that the trend will continue because of its benefits. Notably, most people like to physically see a property before purchasing it. However, there are a number of home buyers whose first step in buying a home is viewing online properties. To tap such an audience, you’ll need to film virtual tours. Though this will substitute for an in-person open house first impressions still matter, so you must make a compelling video.

These tours aim to make viewers feel they are walking through the home. In addition, you can show your clients more properties in a short period. This increases the probability of them finding a home they prefer. For an effective virtual tour, ensure to organize features allowing customers to interact during the tour.

2. Use Vertical Videos

In recent years, vertical videos have taken the internet by storm. This is after its popularity on TikTok. In 2022, other social media platforms have features like Instagram reels and YouTube shorts. With Instagram, your reels are likely to be placed in your followers’ feeds or explore page. This is a great way to make your business your own.

Moreover, to gain your target audience’s attention, there is vital information you’ll need to include in your videos. Ensure to start by introducing yourself and giving an overview of the property you’re selling. With this information, your potential prospects will be well-informed.

3. Email Marketing

This is not a new marketing trend in the real estate industry; but, it’s gaining traction in 2022. To expand your business, you need to build a relationship with your past clients and your future leads. Fortunately, you can do this through email campaigns. The upside of this option is you don’t have to deal with algorithm changes like on social platforms.

For email marketing to be effective, you need to have a regular e-newsletter delivery schedule. This could be weekly, monthly or quarterly. Also, ensure to include a call-to-action in each campaign. This prompts your target audience to make the call. Alternatively, you can opt for voice broadcasting.

Voice broadcasting is a way of sending a recorded voice message to many people within a short period. Sending a voice broadcast is as easy as sending mail. You can record your message or use the text-to-speech functionality. Next, you’ll upload a spreadsheet of phone numbers. In addition, you can customize your voice broadcasts to include your recipient’s name and your name. You can also add other relevant information to your message.

4. Get More Testimonials

One of the crucial elements that property buyers tend to focus on is the reputation of the realtor. Thus, you’ll need to get testimonials. For this, you’ll need an actionable plan; one way is to give excellent reviews to others first.

The other party will reciprocate by giving you back glowing reviews. Also, make it a point to ask your clients for online reviews. Finally, distribute the testimonials and place them in front of your leads.

5. Put a Chatbot on Your Real Estate Website

Undoubtedly you might not always be available to cater to your clients’ needs. Fortunately, you can use a chatbot to fulfill some of your responsibilities. Real estate chatbots often provide customers with what they are looking for. This is by probing your visitors with a series of questions. The chatbot will provide relevant information that will help you score more leads.

6. Consider Live Streaming

Live streaming allows for face-to-face interaction with your potential prospects through the internet. During the sessions, your clients can ask questions directly. A home seller might inquire when it is the right time to sell their property.

In addition, a home buyer might want to learn more about getting into the market. By interacting with them, you’ll get to build more relationships, and, in turn, you will expand your brand.

Closing Thought
With the real estate industry’s competitiveness, you must implement different marketing trends. For effective results, ensure to sample different marketing tactics. Once you identify one that works for your business, stick with it.

6 Marketing Tactics to Skyrocket Your Realtor Presence in 2022 by Samantha Higgins